In case you live under a rock, Amazon Prime is a special extra from amazon, it costs £79 a year and gives you free next day delivery on products, lots of kindle books to rent, and access to movies via streaming since they bought LoveFilm.
Now I use Amazon a fair bit, but rarely am I so desperate that I need things the next day, so I opt for the free delivery in 5 days. I watch a reasonable amount of TV but have plenty on my free view storage to keep me going for some time. I also rarely get time to go to the cinema, so films on TV are often new to me. I am also frugal (in some things) and £79 is the price of a teen ticket to a festival so...well you get the picture, I don't need or want Amazon Prime.
Each time I make a purchase on Amazon I am asked if I'd like to try a "free" trial of Amazon Prime and every time I check the "no thanks" button. So I was surprised by the arrival of the card.
So I asked twitter, did they get a letter too? What did they think? Interestingly, except for two replies, everyone that received the letter was annoyed. I storified the conversation.
Is advertising just that and I'm over reacting? Or should companies take no for an answer? Should they be required to clearly state what you may be signing up to, and how much it may cost you in the future?
Should I be feeling sorry for poor little Amazon? Obviously struggling to make ends meet with their tiny company, that they need to screw extra cash from all of us rich people that are denying them the opportunity to make a reasonable profit....
I'd love to hear your thoughts, both for and against.