We parked up near Kemptown where the all day charge is £5 (unlike on the seafront where it's £15) and walked down to the sea via flea markets and charity shops, browsing as we went. Lots of taxidermy but none created such a desire to own them as the moose head I'd seen in Lewes the day before (I now have a serious moose head obsession - I think the hallway needs a moose head)
I can't praise Brighton Pier highly enough. The rides are great fun and a wrist band for UNLIMITED rides is only £15 - after 4 rides the rest are 'free' - The rides are priced by 'token' - a token is £1 and the number of tokens varies but to ride all of the adult thrill rides would cost £42 in tokens.
DD and I got wristbands and were suitably terrified on the Crazy Mouse (each corner looks like you will be flung into the sea), looped the loop on the Turbo Coaster, DD nearly wet herself in terror on the Horror Hotel, but no one would have noticed as we had wet backsides from the Wild River log flume! We rode the dodgems (ace driving by me obviously) and had several rides on the amazingly fun Galactica, we even had a ride on the golden horses of the Carousel.
We were really impressed with the rides and the price, lots more choice and cheaper than Butlins (our next closest 'theme park' style location. We are already planning a full day there to make use of the unlimited rides.
DD finished off the trip with a waffle.... on a stick.
The great British seaside day out wins!